Once I had a client who was writing a Personalized Dog T Shirt, Every Snack You Make Shirt, Every Meal You Bake Shirt, Unisex Shirt For Men, Women, Gifts For Dog Lovers, Dog Mom, Dog Dad White essay for admissions to a top level business school. He was a bright, brash young man with management experince at a major real estate developer in Moscow. He wrote his essay about celebrating his own birthday as a celebration for his friends, but it was clearly a celebration of himself. He ticked all the usual boxes that business schools want to hear – how he organized the event by delegating and how he paid attention to detail to create an impression, etc. He even got to the nitty gritty and spoke about how much he had paid to rent a club, have special food and drinks served and special ‘gifts’ given to the hundred of guests. The real kicker was how he tried to show he wasn’t only a financial manager, but an up and coming rapper. This was the special cool talent that would differentiate him from the other applicants, he thought.
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